Business Development
ILIKOS and Zapyrus have partnered to equip MedTech CRO business development teams with the tools and insights to win high-value opportunities in a competitive global market
ILIKOS and Zapyrus have formed a strategic partnership to help MedTech CRO business development teams identify high-value opportunities and compete more effectively through specialist commercial expertise and market intelligence.
Demystifying the CRO Pipeline: How Investors Evaluate Future Growth and Risk
A strong CRO sales pipeline is more than a list of opportunities. Learn how investors assess pipeline quality, predictability and commercial maturity when evaluating future growth potential.
Process, Content, Technology: Key Drivers of Success in Targeted Outreach
Effective targeted outreach requires more than technology alone. Learn how combining the right processes, compelling content and enabling technology creates more consistent commercial results.
Commercial Strategy and BD vs. Sales: Focusing on Process vs. the Result
Commercial strategy, business development and sales serve different purposes. Learn how aligning these functions creates stronger pipelines, better execution and sustainable business growth.
Evaluating BD Team’s Effectiveness: Insights for Chief Commercial Officers and Heads of BD
Measuring business development success requires more than revenue alone. Discover practical approaches to evaluating team effectiveness, commercial performance and long-term growth potential.
Conference Selection and ROI: A Gordian Knot for Contract Research Organizations
Not every conference delivers commercial value. Discover how CROs can evaluate event ROI, prioritise the right conferences and improve business development outcomes.
Navigating the Future: How CROs Can Adapt to Emerging Industry Challenges
The clinical research industry is evolving rapidly. Discover how CROs can respond to changing market dynamics, client expectations and commercial pressures to achieve sustainable growth.
Maximizing your prospecting and direct outreach effectiveness
Effective prospecting is more than sending emails. Discover proven approaches to improve direct outreach, engage the right decision-makers and generate higher-quality commercial opportunities.
Determine true growth potential with TAM, SAM and SOM Analyses
TAM, SAM and SOM analysis provides more than market size estimates. Discover how these frameworks help CROs prioritise opportunities, allocate resources and support sustainable commercial growth.